Istanbul Kültür University (IKU) Vocational School Program of Opticianry organized an event titled “Top Segment Brands” on Tuesday, March 11, 2025. The event, attended by Elit Glasses Training Officer Gülsüm Yapar as a speaker, was moderated by Assist. Prof. Gözde Yılmaz and Lecturer Neslihan Demiröz. During the event, strategies and examples of top segment brands were examined.