Lecturer Pelin Tuna, Head of Tourism and Hotel Management Program at IKU Vocational School, wrote the chapter titled “Personal Brands” with Özcan Özbilek in the book titled Marka Külliyatı.

The book Marka Külliyatı brings together all the titles related to the brand in 34 chapters. Prof. Dr. Remzi Altunışık, Prof. Dr. Burhanettin Zengin and Assoc. Prof. Dr. Yıldırım Yıldırım were the editors of the book that was written by 40 senior academics from 18 different universities. Marketing Turkey Chief Editor Günseli Özeni, Brand Consultant Güven Borça, Prof. Dr. Yavuz Odabaşı has also contributed in “Marka Külliyatı” with their writings.

The distinctive feature of the book is that it talks about "brand tourists, brand hatred, trademark symbol, trademark gender, brand associations” that are not either treated in any article, books and leaflets level in Turkey or slightly processed. These titles, which are also interesting for researchers, have the potential to be the main source for future research.

Brand managers, brand experts, trademark lawyers, brand law professionals and students with master’s and Phd degrees will also be able to benefit from the book, which is at a level that can appeal to experts in all academia and business world.

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