Istanbul Kültür University Vocational School (MYO) organized an e-seminar titled "Corporate Communication and Branding" on December 29, 2020, Tuesday. The event, in which E-Bebek Corporate Communications Specialist Melisa Ece Taner attended as guest, the Program of Public Relations and Publicity 1st year student Sevgi Rabuş and 2nd year student Bengisu Ankara were moderators. In the seminar; The activities carried out within the scope of the communication sector, the place and importance of corporate communication, branding in the public relations discipline, the methods applied in the communication sector to create customer value, satisfaction and loyalty, and many concepts that are important in the internal and external communication of brands. Answering the questions that students wonder about the corporate communication unit, Taner made recommendations for achieving success on the road to branding, by stating the important points in maintaining healthy communication with stakeholders and customers.