The first event of the IKU Marketing Club which was started with the initiative of Istanbul Kültür University Vocational School students, was held online on Saturday, January 2, 2021. In the event conducted by Marketing Club Advisor Lecturer Emine Anık, Assist. Prof. Derya Yalçın was the participant. The event in which the Head of the Business Management Program Lecturer Gözde Bircan also attended, continued with the answers of the questions of the attendees after Assist. Prof Derya Yalçın's presentation on "Marketing in the Digitalizing World". Sabri Öztürk, Vice President of the Marketing Club, also gave a motivational speech at the event.