"THE WAY TO CONSUMER'S HEART PASSES THROUGH HIS BRAIN: NEUROMARKETING"

The third event of the IKU Marketing Club was organized with the participation of  Neuro-mar, Neuro Marketing and Communications Consulting Founder & Neuromarketing Consultant / Turkey and Middle East Representative Seda Genç on March 20, 2021 Saturday. The head of the IKU Marketing Club Sabri Öztürk also attended the event in which Marketing Club Consultant Lecturer Emine Anık was the moderator. After Seda Genç's presentation on "Neuromarketing", the event ended with answering the questions of the participants.

LECTURER GÖZDE KUZU’S PRESENTATION ON “KOCAELİ IMPORTANCE PROJECT”

Lecturer Gözde Kuzu, Head of the Program of Public Relations and Publicity at Istanbul Kültür University Vocational School, made an interactive presentation for teachers and high school students on the subject of "Being at Peace with Life" within the scope of the "Kocaeli Importance Project" prepared for students who need social support.

"MARKETS, PSYCHOLOGY AND TREND TRACKING: LESSONS AFTER LEHMAN"

Istanbul Kültür University Vocational School Program of Banking and Insurance organized an e-seminar titled "Markets, Psychology and Trend Tracking: Lessons after Lehman" on Friday, March 05, 2021. Fund Manager, Financial Advisor, Strategist Işık Ökte was the guest of the e-seminar moderated by  Lecturer A. Berrak Köten, Head of the Evening Education Program of Banking and Insurance.