Istanbul Kültür University (IKU) Vocational School (MYO) Program of Public Relations and Publicity held a panel talk titled “Creating a Personal Brand in the Digital World” on Tuesday, December 27, 2022.  Oğuzhan Saruhan, Street 1227 Digital Agency Founder, Trainer & Writer, who attended the event as the speaker conveyed his insights on the positive and negative effects of digital platforms on our careers, and how an effective presence in digital platforms contributes to the business world.