Istanbul Kültür University Vocational School organized an e-seminar titled "The New Normal in the Marketing World" on Tuesday, January 12, 2021. Spectrum Brands Inc Turkey Country Manager   Ilgaz Güler attended the event as speaker organized by the Public Relations and Publicity Program. During the seminar, many topics such as activities carried out within the scope of marketing communication during the pandemic period, consumer acquisition strategies, sustainable communication with the target audience in competitive conditions, current marketing practices along with digitalization, and turning the pandemic process into an advantage with digitalized methods were discussed. Answering the questions that students are curious about, Güler made recommendations by pointing out the important points in developing long-term good relations between the business and the consumer in the process of adapting to the new normal.