RES. ASSIST. İREM ORAN ATTENDED THE “TED ISTANBUL COLLEGE OCCUPATIONS DAY”

Head of the Program of E-Commerce and Marketing Res. Assist. İrem Oran attended the “TED Istanbul College Occupations Day” event on Thursday, April 29, and made a presentation on the field of Digital Marketing with academic and sectoral information. In the event, which was held in two sessions; Res. Assist. Irem Oran, gave information on the course contents, fields of study and industry practices in the field of digital marketing, also answered the questions at the end of the session.

LECTURER GÖZDE KUZU HOSTED ILGAZ GÜLER IN THE SPONSORSHIP LESSON

Within the scope of "Sponsorship" lectures of Gözde Kuzu, Head of Program of Public Relations and Publicity of IKU Vocational School, an e-seminar was held on Wednesday, April 21, 2021, in which Ilgaz Güler, Country Manager of Spectrum Brands Inc Turkey, was a speaker. Drawing attention to the advertising, marketing and public relations purposes of sponsorship, Güler explained the sponsorship projects they carried out, the sponsorship communication process and the effects of using sports team sponsorship as a marketing tool on brand image with examples.