Istanbul Kültür University Vocational School Business Management Program organized an e-seminar titled "The Foundation Story of Miniso" on Wednesday, April 14, 2021. In the seminar where İbrahim Şahin Cesur, one of the senior students of IKU Business Management Program, was the moderator; By Miniso Marketing and Brand Management Director Gonca Yilmaz Elbas, information was given about the birth of Miniso brand, founders, brand identity, target audience, marketing strategies, differences from competing businesses and of the differences and the key factors influencing the market success in Turkey. The seminar ended with answering the participants' questions.