Istanbul Kültür University Vocational School Program of Public Relations and Publicity organized an e-seminar titled "Catching The Perfect in Communication" on Wednesday, February 24, 2021. The guest of the event in which Public Relations and Publicity Program students Sevgi Rabuş and Bengisu Ankara were moderators, was the Founder of POZITIF PR Agency Serap Durak. Durak started her speech by explaining the importance of ethical values ​​in business life and the values ​​adopted by the agency. Durak who emphasized the bidirectional benefit, also talked about the importance of internalizing the way of doing business and acting within the framework of ethical values ​​in order to be successful. She explained the agency's ethical values ​​as "long-term relationships focused on mutual trust".  Durak who talked about the importance of listening for good communication, talked about the importance of always being clear, being aware of the agenda and practicing in order to be a good communicator. The e-seminar, which progressed within the framework of various subjects such as communication, ethics, social responsibility activities, reputation management, ended after the questions of the students answered.