In today's conditions where digital competition is becoming more and more difficult to compete and the importance given to marketing communication increases day by day, Digital Communication has become an alternative and effective channel because of its features. Therefore, the need for employees who can manage this effective channel/communication, create interaction and manage the processes in the digital field is also increasing day by day.
The need of the sector in this field has increased the number of agencies that specialize and serve on digital media. Corporations work with agencies for E-Commerce and Marketing communications, or form departments within themselves. As a result of this situation, advertisements related to digital media, social media and digital marketing on career and job search sites have become common areas in communication sector.
E-Commerce and Marketing Program,''Digital Advertising, Social Media, Marketing Communication, Digital Media and Popular Culture, Mobile Marketing, Digital Performance Analysis and Measurement, Digital Literacy, Digital Entrepreneurship and Innovation, Design and Creative Thinking, Web Application Development, Search Engine Optimization'' courses are prepared to meet the needs of the sector with a comprehensive course plan on digital communication.
E-Commerce and Marketing Program, in Turkey in the undergraduate level, has been opened for the first time in Istanbul Kültür University; and has accepted its' first students in the 2019-2020 academic year.
In the 2-year period that we provide education, opportunities are provided to develop design and technology skills in the fields of communication, digital communication and digital marketing. After graduation, there is also an opportunity to transfer to 4-year programs with Vertical Transfer Exam.
The aim of the program is to educate graduates who are experts in digital communication studies, and who have mastered the communication practices in the digitalizing world.
In today's competitive environment, digital communication strategies play an increasingly critical role in the overall marketing plan of organizations. Digital communication requires expertise and skills in websites, search engine marketing, search engine optimization, digital advertising, email marketing, mobile advertising and digital performance analysis. E-Commerce and Marketing associate degree program aims to provide these expertise and skills with course plans and sector connections.
In the digitalizing world, the need for a labor force capable of using and managing digital communication practices is increasing day by day. Based on this need, E-Commerce and Marketing Program is an associate degree program prepared by considering all the current details about digital. In addition to communication and marketing knowledge during the 2-year education period, our students will be prepared for the sector with courses on websites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement.
Now, every sector expects to use digital communication practices from communication graduates. The E-Commerce and Marketing Program also aims to provide graduates who can use digital skills well.Graduates have the opportunity to pursue a career in all areas of the digital marketing sector as experts capable of effectively using the communication technologies of the digital age.
E-Commerce and Marketing Program are prepared to meet the needs of the sector with a comprehensive course plan on digital communication within the scope of the courses ''Digital Advertising, Social Media, Marketing Communication, Digital Media and Popular Culture, Mobile Marketing, Digital Performance Analysis and Measurement, Digital Literacy, Digital Entrepreneurship and Innovation, Design and Creative Thinking, Web Application Development, Search Engine Optimization''. E-Commerce and Marketing Program students take courses from both digital media and technologies as well as marketing principles and strategies through a specially designed interdisciplinary curriculum.
Instructor İrem AYDOĞDU
Students who graduate from the E-Commerce and Marketing Program can work in advertising agencies, digital agencies or E-Commerce and Marketing departments of the institutions. Students gain experience and title in such fields as; Digital Marketing Specialist, Digital Marketing Coordinator, Digital Communication Specialist, SEO (Search Engine Optimization) Specialist, SEO Analyst, Content Specialist, Digital Marketing Analyst, Social Media Manager, Social Media Specialist, Social Network Specialist, E-Commerce Specialist, Mobile Marketing Specialist , Email Marketing Specialist, Digital Advertising Specialist, Digital Advertising Manager, Mobile Advertising Manager, Web Editor, Web Content Specialist, Digital Media Planning Specialist
| Deputy Head of the Program and 2nd Class Advisor | Instructor İrem AYDOĞDU |
| i.aydogdu@iku.edu.tr | |
| Tel | (0212) 498 41 41 |
| Faks | 0(212) 561 33 28 |
| 1st Class Advisor | Instructor Dr.. Barış SAFRAN |
| b.safran@iku.edu.tr | |
| Tel | (0212) 498 49 40 |
| Faks | 0(212) 561 33 28 |
