Istanbul Kultur University Vocational School Program of Public Relations and Publicity organized an e-seminar titled "Entrepreneurship & Digital Marketing" on Sunday, May 23, 2021.

The guest of the event, which was moderated by Public Relations and Publicity Program Head Lecturer Gözde Kuzu and Vocational School Student Representative Head Caner Guguk, was Peak Group Co-founder Altan Çolak.

Çolak, who started his speech by telling about his past career experiences; He talked about the concept of advertising, the digital transformation of advertising, the current value of programmatic advertising, the concept of natural advertising, brand strategies, the crisis experienced by brands and the importance of marketing management in social media.

Continuing with Çolak's advice to the students in the field of communication, the e-seminar ended after the students' questions were answered.