Within the scope of "Sponsorship" lectures of Gözde Kuzu, Head of Program of Public Relations and Publicity of IKU Vocational School, an e-seminar was held on Wednesday, April 21, 2021, in which Ilgaz Güler, Country Manager of Spectrum Brands Inc Turkey, was a speaker. Drawing attention to the advertising, marketing and public relations purposes of sponsorship, Güler explained the sponsorship projects they carried out, the sponsorship communication process and the effects of using sports team sponsorship as a marketing tool on brand image with examples. Güler, who advised our students, who are planning a career in communication and conveyed their experiences, gave gifts to the students who were successful in the competition at the end of the seminar.