An event titled "New Media and Personal Branding" was held on Monday, December 18, 2023 at Istanbul Kültür University (IKU) Vocational School. Brandİstanbul PR Agency President Hatice Kumalar attended the event, held with the joint efforts of the E-Commerce and Marketing Program and the Public Relations and Promotion Program, as a speaker.  Topics such as public relations, media and personal branding were discussed at length at the event.