IKU Vocational School Program of E-Commerce and Marketing organized an e-seminar titled "User Experience in Digital Marketing" on Thursday, May 27, as part of the "ETP2004 Marketing Communication" course. In the event, where Brands&Clicks Founder Yılmaz Mercan was a guest, the importance of user experience in digital marketing communication was explained through examples. Mercan answered students' questions about digital marketing within the framework of his industry experience.