The Program of E-Commerce and Marketing organized an interview on December 23 Thursday. Yılmaz Mercan, Founder of Brands&Clicks, who attended the interview as the speaker conveyed the subject of user experience in digital marketing to the students through current examples.
Istanbul Kültür University Vocational School Program of Radio and TV Technology hosted Editing Director Hande Yıldırımer at 5B02 RTV Studio on Wednesday, December 22, 2021. Yıldırımer, who met with our students at the event, talked about the logic of TV series and movie editing, the difference between them, the ways to become a editing director, the freelance work system and the differences of editing programs. Our guest answered the questions of our students at the end of the event.
Lecturer Dr. Ayşegül Berrak Köten, Head of the Banking and Insurance Secondary Education Program, presented the "Statistical Evaluation of Stock Exchange Performance of Banks Traded in the Sustainability Index" at the "ISBES - International Sustainable Business and Economic Strategies Congress" that held on 10-11 December 2021.
Program of E-Commerce and Marketing organized an event on Thursday, December 16, in which Triber Founder Suphi Sarıgöllü was a speaker. In the hybrid event, subjects such as content strategy in digital communication and communication with the target audience were evaluated through current examples. At the end of the event, students' questions about the sector were also answered.
IKU Vocational School Medical Documentation and Secretariat Program organized a trip to IKU Library and Documentation Presidency and Central Library as part of the "Health Sciences Librarianship" course. During the trip attended by 2nd grade students under the supervision of Lecturer Canan Bulut Korkmaz, a comprehensive presentation was made to the students on the importance of librarianship, the processes of obtaining resources for the library, the classification and access of resources.
E-Commerce and Marketing organized an event titled "Content Marketing: Past, Present and Future" on Tuesday, December 14, where Enes Akgül from the icerikbulutu.com team was the speaker. In the event held as a hybrid; Current examples of content marketing were discussed, and students' questions, especially about internship, were answered. At the end of the event, students were given a gift code for “Applied Digital Content Production Training”.
Program of E-Commerce and Marketing organized a hybrid event titled “Attracting the User: How Performance Marketing Agencies Work?” on Thursday, December 9. In the event where Mehmet Cemre Çetin and Tevfik Mert Azizoğlu from the SEOZEO team were speakers, the topics of "Search Engine Optimization", "Digital Advertising" and "Big Data" were evaluated through current examples.
Air Albania Captain Arif Murat Sağsak was the guest of the "Weight and Balance" course given by Lecturer Evren Yılmaz, an academician of IKU Vocational School (MYO) Program of Flight Operations Management. Sağsak shared his professional experiences with the 1st and 2nd year students of the Program of Flight Operations Management under the title of "Flight Dispatcher with the Captain's Perspective".
Program of Tourism and Hotel Managrment organized an event titled "Cruise Tourism and Galataport Istanbul" with Cangezi Tourism Founder İlker Horozcu as a speaker.
Program of E-Commerce and Marketing organized a hybrid event titled "Sales in Overseas Online Marketplaces" on Wednesday, December 8, 2021. At the event, where Suspendplus.com Founder Ali Yalçın was a speaker, current examples and sales techniques were discussed and students' questions were answered.
